I'm a writer, editor and internet researcher with extensive experience creating engaging B2B content, both digital and print. My background includes both corporate and agency environments.
Have you heard? Kim Kardashian created an app. It’s called Hollywood and, as of today, it’s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps out there.
The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn’t. I asked him, “What if there isn’t any news, then what?” His response? “Just gin something up.” I had to look away, quickly, so he didn’t notice me rolling my eyes.
Well, in case you hadn’t heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year’s event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There’s a lot of good advice here that you can use to improve your B2B marketing strategy, so I thought I’d share the list with you.
Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don’t need to spend a fortune to do it. If you’re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.
“Our life is frittered away by detail. Simplify, simplify, simplify!”
– Henry D. Thoreau
B2B marketers should follow his advice. Everyone is pretty much on content overload these days − I know I am, and I just can’t keep up with all of it. There are too many blogs, too many guides and too many websites with too much content.
So how do you help your business stand out in the crowd? Simplify, simplify, simplify.
Data Exchange, Inc., the leader in third-party verification, today announced the successful rollout and availability of a new customer order-entry platform for sales representatives to use in the field.